Your bespoke service
Founded in London in 1835, Winkworth has a legacy of property sales in the city. Renowned for its expertise in the heritage, architecture, and prime locations of London’s finest residences, Winkworth is an eminent name in the property industry.
Introducing our private client service, Prime redefines what it means to have a personal property agent. Every Prime client receives dedicated support from a single point of contact with a strong knowledge and experience of Prime Central London’s property market.
Our Prime agents are dedicated to providing support to high and ultra-high-net-worth individuals and their advisors, offering access to bespoke and confidential property expertise that caters to their unique needs. Our comprehensive suite of services encompasses everything Winkworth has to offer, delivered with the utmost discretion and care.
Our prime agents, equipped with extensive experience and deep local knowledge, operate within Winkworth’s extensive network of London offices. Beyond just marketing houses, they offer invaluable guidance on schools, amenities, and the city lifestyle, ensuring our clients make informed decisions according to their preferences. Our full span of advisory capabilities ensures that we are prepared to fulfil your every requirement, providing personal assistance at every step of the way.
Our Prime team consistently goes the extra mile for you with every request, collaborating with your advisors to enhance the services they offer. Our Prime agents operate on the basis of discretion, ensuring the absolute confidentiality of your information.
Charles has forged a stellar career in property sales for over 13 years, firstly in Dublin and then in Central London. Since joining us his sales figures have been phenomenal and his attention to detail second to none. Widely regarded as one of the best in the area.
Lucinda has spent most of her adult life at Winkworth Notting Hill! Over nearly 30 years her passion for property and her 100% commitment to her clients have earned her a reputation second to none, resulting in clients coming from far and wide and remaining with her for year upon year. One of the best Lettings operators in London.
I have been working across prime central London for over two decades, specialising in the Prime market, covering all manner of property from listed buildings to penthouses, leasehold properties, looking after portfolio investors, HNW private clients, and Prime New Developments. I look to deliver exceptional results utilising a relationship driven approach with trust, integrity, and discretion.
Josh has owned and run the Kensington branch since 1997 is now the most experienced agent covering Kensington and Holland Park.
With great experience in the property industry since 1996 and a member of the governing body Propertymark, Federico will be able to provide a honest and personal service from start to finish. Federico is a family man who loves going on well-earned holidays, likes to keep fit rowing on the River Thames as well as coaching others for London Rowing Club in Putney.
Rob has worked in the central London property market for over 20 years, the vast majority of that time in the Pimlico and Westminster area.
Our successes
Our prime agents excel at marketing your premium residence and connecting with prospective buyers whose preferences align with your property. Leveraging our expansive network of offices and a comprehensive database of national and international buyers, our agents guarantee that your home receives maximum exposure to the right audiences. Using connections across our network of offices, our Prime agents are strategically positioned to target high-net-worth buyers locally and globally who are seeking prime properties in London.
At Winkworth, we take a personalised approach to showcasing every prime property in our portfolio. Each home we represent undergoes a bespoke marketing and public relations campaign designed to resonate with the perfect audience on regional, national, and global scales. With a wealth of expertise in the prime London market, our team of committed property specialists is adept at connecting you with the ideal buyers for your property. Working closely with our Communications team, the Winkworth marketing programme employs a wide range of innovative techniques to amplify the visibility of your prime property, to accomplish a sale.
Here are just some of the ways we can reach your buyers:
National advertising in high-profile print and online publications including the Sunday Times, Daily Telegraph, Financial Times, Evening Standard and Country Life.
Targeted regional advertising in carefully selected local publications to reach buyers in your area.
Prominent positioning on the UK's biggest property portals including Rightmove, Zoopla and OnTheMarket, giving your home maximum exposure.
Active promotion across social media channels and through editorial opportunities in the national press.
A full property profile on winkworth.co.uk, complete with beautiful photography, reaching over 300,000 visitors every month.
A bespoke sales brochure and property information pack, crafted to showcase your home at its very best.
Our Prime team also includes experienced lettings experts with successful track records in managing rentals of prime London homes for high-net-worth individuals. By entrusting your prime property to us, you are leaving it in capable hands as we oversee all aspects of the rental process with the utmost care and discretion.
In addition to our tenant database seeking the most exclusive prime properties, the Winkworth Corporate Relocation team based in Central London works with some of the largest corporations across the globe. This collaborative effort extends to assisting some of the world’s largest corporations in relocating their top executives to London, helping to place them in premium rental properties that meet their requirements and assisting with the transition once a deal is complete.
Expert insights
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October 28, 2026
Few subjects have caused more anxiety among property owners this year than the prospect of a sharp rise in capital gains tax.
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October 28, 2026
Every year, UBS assesses the world's major housing markets to judge which are most at risk of a property bubble.
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October 28, 2026
For much of the past year, the story of London's sales market has been one of patience.
October 13, 2026
For many landlords, the annual tax return has long been a once-a-year exercise: gather the statements, pass them to an accountant and think no more about it until the following January.
October 13, 2026
For much of the past decade, one of the most common conversations among landlords has not been about rents or tenants, but about structure.
October 13, 2026
Prime London's lettings market has taken on a slightly unusual shape this autumn.
October 13, 2026
Every private landlord in England will soon need to be on an official register.
May 26, 2026
One of the biggest shifts taking place across Prime London right now is that the market is no longer moving in one clear direction.
May 26, 2026
The Government has released its first detailed proposals for the new High Value Council Tax Surcharge.
June 24, 2026
Hugh Grant and Julia Roberts were onto something when they climbed over the railings of a private garden square in the hit film Notting Hill.
May 11, 2026
Stamp duty is “bunging up the housing market” – stopping people buy their first home, blocking those who need to move for work, and making it unaffordable to move for the elderly, according to Shadow Chancellor Sir Mel Stride.
April 23, 2026
As the Renters’ Rights Act comes into force from 1st May, Winkworth has some key advice for landlords and tenants.
March 31, 2026
Padel, private members clubs, wellness and wildlife are on the wish lists of a new generation of city dwellers heading for the countryside.
March 03, 2026
A Japanese ice maker in the kitchen and a champagne fridge in the bathroom are among the bespoke interior features favoured by high net worth homeowners in prime central London, according to leading estate agents Winkworth.
January 30, 2026
The Spring outlook for the property market is looking more positive, according to leading estate agents Winkworth.
December 10, 2025
What makes a perfect place to live in London at Christmas?
October 30, 2025
With Budget speculation of stamp duty changes on properties priced over £500,000, leading estate agents Winkworth has revealed the places to look for a home under the half million mark.
June 01, 2025
Shadow Chancellor Sir Mel Stride says the Conservatives are reviewing the entire London Plan with a move towards brownfield sites in former industrial areas.
October 15, 2026
From the mansion tax line to a market renting for now, our latest Prime Central London report draws on internal data and expert insight to unpack the market in Q3.
July 29, 2026
From the cost of waiting to a breakdown of who's buying, our latest Prime Central London report draws on internal data and expert local insight to unpack the market in Q2.
April 23, 2026
From brutal pricing to resilient tenant demand, our latest Prime Central London report draws on internal data and expert insight to unpack the market in Q1.
January 30, 2026
From pricing realism to policy clarity, our Full Year 2025 Review draws on internal data and expert insight to unpack a year of recalibration across Prime Central London.
November 05, 2025
From realistic pricing to resilient rental demand, our latest Prime Central London report draws on internal data and expert insight to unpack the market in Q3.
June 30, 2025
From sales momentum to shifting rental trends, our latest Prime Central London report combines internal data with expert insight from across our office network to explore the market in Q2.
April 14, 2025
From marketwide trends to postcode-level insights, we bring together data and ground level commentary from experts within our PCL office network to look at the market in Q1 2025.
Over 90 offices across the UK and abroad
