Winkworth Prime Central London
Welcome to Prime
Founded in London in 1835, Winkworth has a legacy of property sales in the city. Renowned for its expertise in the heritage, architecture, and prime locations of London’s finest residences, Winkworth is an eminent name in the property industry.
Introducing our private client service, Prime redefines what it means to have a personal property agent. Every Prime client receives dedicated support from a single point of contact with a strong knowledge and experience of Prime Central London’s property market.
Our Prime agents are dedicated to providing support to high and ultra-high-net-worth individuals and their advisors, offering access to bespoke and confidential property expertise that caters to their unique needs. Our comprehensive suite of services encompasses everything Winkworth has to offer, delivered with the utmost discretion and care.


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Christian Lock-Necrews
DirectorMarylebone, Knightsbridge & Chelsea
Christian has been working in Prime Central London for 20 years, selling some of London’s largest high value houses and advising on developments across prime London.
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Bella Roupell
DirectorSouth Kensington & Earls Court
With over 13 years of experience, Bella is a trusted authority in the Prime Central London Market, providing clients with honest, informed, and expert guidance.
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Charlie Rosling
Sales DirectorPaddington, Bayswater & Mayfair
Charlie is a highly proficient and experienced prime central London real estate agent, operating in Hyde Park – Bayswater, Paddington and Mayfair
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Charles Erwin
Sales DirectorNotting Hill
Charles has run the sales team in Notting Hill for the past 8 years and focuses on exceptional customer care and providing accurate advice to all clients.
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Lucinda Richardson
Lettings DirectorNotting Hill
Over nearly 30 years Lucinda’s passion for property and her 100% commitment to her clients have earned her a reputation second to none.
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Rob Oatley
DirectorPimlico & Westminster
Rob has worked in the central London property market for over 20 years, the vast majority of that time in the Pimlico and Westminster area.
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Josh Grinling
Sales DirectorKensington
Josh has owned and run the Kensington branch since 1997 is now the most experienced agent covering Kensington and Holland Park.
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Federico Young
Lettings DirectorKensington
With 29 years of property experience and a member of the governing body Propertymark, Federico is trusted and provides clients an honest and personal service from start to finish.
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Contact our Prime Central London team today...
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Our sincere thanks to Michael Gunnell, Charles Erwin and Elizabeth Adams for a first rate service in selling our Bayswater basement flat. They remained constructive, friendly, professional and, despite several setbacks very patient unt ...More
By Sarah GrossNotting Hill19 June 2023 -
Max helped with the process of renting with Winkworth and answered all our questions and queries about our future flat. Thank you Max!
By Daniela RSouth Kensington14 November 2022 -
Emma at Winkworth helped me from arranging a viewing to collecting keys within 2 weeks, ensuring everything went through smoothly as well as being very thorough and personable throughout - would definitely recommend to anyone looking t ...More
By Darius BraunSouth Kensington24 July 2024 -
I have rented a Notting Hill property managed by WW between2018 and 2020. WW has been extremely professional from the beginning, but it was during the pandemic that they excelled in their support. Me and my girlfriend were forced to se ...More
By Luca PNotting Hill29 January 2021 -
Tania and Jac from the lettings team were very professional and always dealt with my queries quickly and efficiently. Highly recommended.
By Jo FrostMarylebone & Mayfair27 August 2024 -
I recently had the pleasure of working with Federico and Dennis in my search for the perfect apartment, and I couldn't be more impressed with their professionalism and dedication. Their honesty and down-to-earth demeanor made the entir ...More
By Chloe SmithKensington10 May 2024 -
Bought and then rented the flat through Winkworth. Always helpful, professional and thorough.
By Olivia AvdisKensington9 January 2021 -
Very pleased with the service by Winckworth Knightsbridge who have just sold my flat Christian and his team were very professional a
By SimonKnightsbridge & Chelsea24 June 2025 -
Matthew, Trehane and the sales team were great to deal with. Their commitment and hard work kept the deal on track and delivered a successful sale at a good price in the face of a difficult market.. Recommended.
By Nick WestMarylebone & Mayfair22 June 2018 -
What an absolute pleasure it has been to work alongside Chloe and Christian at Winkworth. So helpful and full of knowledge - couldn't be happier with the service provided!
By Luarna SassoKnightsbridge & Chelsea3 December 2024
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Notting Hill Reviews:
Our sincere thanks to Michael Gunnell, Charles Erwin and Elizabeth Adams for a first rate service in selling our Bayswater basement flat. They remained constructive, friendly, professional and, despite several setbacks very patient until finally obtaining the right buyer at the market value.
South Kensington Reviews:
Emma at Winkworth helped me from arranging a viewing to collecting keys within 2 weeks, ensuring everything went through smoothly as well as being very thorough and personable throughout - would definitely recommend to anyone looking to let around the area
Notting Hill Reviews:
I have rented a Notting Hill property managed by WW between2018 and 2020. WW has been extremely professional from the beginning, but it was during the pandemic that they excelled in their support. Me and my girlfriend were forced to self isolate for six months due to medical reason, and during the period we had several small issues in the flat due to the prolonged use of pretty much everything. Lydia and the rest of the WW team was impressively fast and kind and understanding in helping us sorting everything out, maintaining the highest safety and professional standards. I would recommend WW to anyone who wants to rent a property in the area, and I will definitely use them in the future. Good luck to the whole team.
Kensington Reviews:
I recently had the pleasure of working with Federico and Dennis in my search for the perfect apartment, and I couldn't be more impressed with their professionalism and dedication. Their honesty and down-to-earth demeanor made the entire process feel seamless and stress-free.Throughout our interactions, their attention to detail and proactive communication kept me informed and involved at every step. I highly recommend Winkworth to anyone in search of a new home, as their transparency, and genuine care for their clients sets them apart!! Thank you, Federico.
The Winkworth Prime Central London area

How we work with you
Our prime agents, equipped with extensive experience and deep local knowledge, operate within Winkworth’s extensive network of London offices. Beyond just marketing houses, they offer invaluable guidance on schools, amenities, and the city lifestyle, ensuring our clients make informed decisions according to their preferences. Our full span of advisory capabilities ensures that we are prepared to fulfil your every requirement, providing personal assistance at every step of the way.
Our Prime team consistently goes the extra mile for you with every request, collaborating with your advisors to enhance the services they offer. Our Prime agents operate on the basis of discretion, ensuring the absolute confidentiality of your information.


Connecting you to the right buyers
Our prime agents excel at marketing your premium residence and connecting with prospective buyers whose preferences align with your property. Leveraging our expansive network of offices and a comprehensive database of national and international buyers, our agents guarantee that your home receives maximum exposure to the right audiences. Using connections across our network of offices, our Prime agents are strategically positioned to target high-net-worth buyers locally and globally who are seeking prime properties in London.
Marketing your property
At Winkworth, we take a personalised approach to showcasing every prime property in our portfolio. Each home we represent undergoes a bespoke marketing and public relations campaign designed to resonate with the perfect audience on regional, national, and global scales. With a wealth of expertise in the prime London market, our team of committed property specialists is adept at connecting you with the ideal buyers for your property. Working closely with our Communications team, the Winkworth marketing programme employs a wide range of innovative techniques to amplify the visibility of your prime property, to accomplish a sale.
Here are just some of the ways we can reach your buyers:
- Widespread national advertising in high-profile print and online publications such as the Sunday Times, Daily Telegraph, FT, Evening Standard and Country Life
- Highly targeted regional advertising in local publications
- Prominent positioning on the UK’s biggest property portals, such as Rightmove, Zoopla and OnTheMarket
- Promotion on social media channels and through editorial opportunities in the national media
- A full property profile on Winkworth.co.uk, complete with beautiful photography – reaching over 300,000 visits per month
- Bespoke sales brochure and property information pack showcasing the best your property has to offer

Prime Rentals
Our Prime team also includes experienced lettings experts with successful track records in managing rentals of prime London homes for high-net-worth individuals. By entrusting your prime property to us, you are leaving it in capable hands as we oversee all aspects of the rental process with the utmost care and discretion.
In addition to our tenant database seeking the most exclusive prime properties, the Winkworth Corporate Relocation team based in Central London works with some of the largest corporations across the globe. This collaborative effort extends to assisting some of the world’s largest corporations in relocating their top executives to London, helping to place them in premium rental properties that meet their requirements and assisting with the transition once a deal is complete.
Our Successes
A few of our recent sales from our Prime Central London offices