Winkworth Prime Central London
Welcome to Prime
Founded in London in 1835, Winkworth has a legacy of property sales in the city. Renowned for its expertise in the heritage, architecture, and prime locations of London’s finest residences, Winkworth is an eminent name in the property industry.
Introducing our private client service, Prime redefines what it means to have a personal property agent. Every Prime client receives dedicated support from a single point of contact with a strong knowledge and experience of Prime Central London’s property market.
Our Prime agents are dedicated to providing support to high and ultra-high-net-worth individuals and their advisors, offering access to bespoke and confidential property expertise that caters to their unique needs. Our comprehensive suite of services encompasses everything Winkworth has to offer, delivered with the utmost discretion and care.


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Christian Lock-Necrews
DirectorMarylebone, Knightsbridge & Chelsea
Christian has been working in Prime Central London for 20 years, selling some of London’s largest high value houses and advising on developments across prime London.
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Bella Roupell
DirectorSouth Kensington & Earls Court
With over 13 years of experience, Bella is a trusted authority in the Prime Central London Market, providing clients with honest, informed, and expert guidance.
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Charlie Rosling
Sales DirectorPaddington, Bayswater & Mayfair
Charlie is a highly proficient and experienced prime central London real estate agent, operating in Hyde Park – Bayswater, Paddington and Mayfair
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Charles Erwin
Sales DirectorNotting Hill
Charles has run the sales team in Notting Hill for the past 8 years and focuses on exceptional customer care and providing accurate advice to all clients.
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Lucinda Richardson
Lettings DirectorNotting Hill
Over nearly 30 years Lucinda’s passion for property and her 100% commitment to her clients have earned her a reputation second to none.
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Rob Oatley
DirectorPimlico & Westminster
Rob has worked in the central London property market for over 20 years, the vast majority of that time in the Pimlico and Westminster area.
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Josh Grinling
Sales DirectorKensington
Josh has owned and run the Kensington branch since 1997 is now the most experienced agent covering Kensington and Holland Park.
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Federico Young
Lettings DirectorKensington
With 29 years of property experience and a member of the governing body Propertymark, Federico is trusted and provides clients an honest and personal service from start to finish.
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Contact our Prime Central London team today...
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I recently purchased a flat from Winkworth and could not recommend them more. Extremely professional, helpful and responsive to requests - a big thank you to Imogen for helping us make this happen!
By Emily ChengNotting Hill25 June 2021 -
It’s been such a great experience working with Winkworth Knightsbridge team! They’re super easy to communicate with, which makes our job so much smoother. We really appreciate their trust in us and love being a part of their journey. L ...More
By Diana DhamijaKnightsbridge & Chelsea26 January 2025 -
David helped us find our dream home and was a pleasure to deal with throughout as he listened to our requests. Would recommend using Winkworth as an agent, very professional throughout
By David FordePaddington & Bayswater15 February 2023 -
Matt is brilliant! His attention to detail and local knowledge are second to none, I would absolutely recommend him to anyone looking to buy in the area.
By Lucia GotchKnightsbridge & Chelsea29 January 2025 -
Searching for a rental flat in london is typically a daunting and laborious process, but Winkworth made it seamless this time around! Georgia was very knowledgeable and responsive through the entire process, and helped me find an amazi ...More
By Chad FreySouth Kensington7 September 2023 -
I would highly recommend Federico Young and his fellow lettings team at the Kensington Church Street (W8) branch of Winkworths. I was recommended this agency by a neighbour who had used Winkworths in the past and was glad to have put m ...More
By Victoria TKensington7 July 2021 -
Charles at Winkworth went above and beyond to push the transaction though in very tight timeframe. A very refreshing experience of a good agency.
By Alex LeighNotting Hill21 July 2023 -
Jac was lovely and very helpful 😊
By Natalia CirjalovPaddington & Bayswater29 October 2024 -
I recently had the pleasure of working with Federico and Dennis in my search for the perfect apartment, and I couldn't be more impressed with their professionalism and dedication. Their honesty and down-to-earth demeanor made the entir ...More
By Chloe SmithKensington10 May 2024 -
Emma at Winkworth helped me from arranging a viewing to collecting keys within 2 weeks, ensuring everything went through smoothly as well as being very thorough and personable throughout - would definitely recommend to anyone looking t ...More
By Darius BraunSouth Kensington24 July 2024
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Knightsbridge & Chelsea Reviews:
It’s been such a great experience working with Winkworth Knightsbridge team! They’re super easy to communicate with, which makes our job so much smoother. We really appreciate their trust in us and love being a part of their journey. Looking forward to working together more in the future! Highly recommended!
South Kensington Reviews:
Searching for a rental flat in london is typically a daunting and laborious process, but Winkworth made it seamless this time around! Georgia was very knowledgeable and responsive through the entire process, and helped me find an amazing flat in Chelsea. Would highly recommend using them for your next flat search!
Kensington Reviews:
I would highly recommend Federico Young and his fellow lettings team at the Kensington Church Street (W8) branch of Winkworths. I was recommended this agency by a neighbour who had used Winkworths in the past and was glad to have put my trust in this positive review. I found Freddie and Winkworths to be professional, competitively priced, knowledgable about the market, and responsive. My flat was let in under a week of listing and I accepted an offer at above the initial asking price thanks to the demand generated by Freddie! Would use again.
Kensington Reviews:
I recently had the pleasure of working with Federico and Dennis in my search for the perfect apartment, and I couldn't be more impressed with their professionalism and dedication. Their honesty and down-to-earth demeanor made the entire process feel seamless and stress-free.Throughout our interactions, their attention to detail and proactive communication kept me informed and involved at every step. I highly recommend Winkworth to anyone in search of a new home, as their transparency, and genuine care for their clients sets them apart!! Thank you, Federico.
South Kensington Reviews:
Emma at Winkworth helped me from arranging a viewing to collecting keys within 2 weeks, ensuring everything went through smoothly as well as being very thorough and personable throughout - would definitely recommend to anyone looking to let around the area
The Winkworth Prime Central London area

How we work with you
Our prime agents, equipped with extensive experience and deep local knowledge, operate within Winkworth’s extensive network of London offices. Beyond just marketing houses, they offer invaluable guidance on schools, amenities, and the city lifestyle, ensuring our clients make informed decisions according to their preferences. Our full span of advisory capabilities ensures that we are prepared to fulfil your every requirement, providing personal assistance at every step of the way.
Our Prime team consistently goes the extra mile for you with every request, collaborating with your advisors to enhance the services they offer. Our Prime agents operate on the basis of discretion, ensuring the absolute confidentiality of your information.


Connecting you to the right buyers
Our prime agents excel at marketing your premium residence and connecting with prospective buyers whose preferences align with your property. Leveraging our expansive network of offices and a comprehensive database of national and international buyers, our agents guarantee that your home receives maximum exposure to the right audiences. Using connections across our network of offices, our Prime agents are strategically positioned to target high-net-worth buyers locally and globally who are seeking prime properties in London.
Marketing your property
At Winkworth, we take a personalised approach to showcasing every prime property in our portfolio. Each home we represent undergoes a bespoke marketing and public relations campaign designed to resonate with the perfect audience on regional, national, and global scales. With a wealth of expertise in the prime London market, our team of committed property specialists is adept at connecting you with the ideal buyers for your property. Working closely with our Communications team, the Winkworth marketing programme employs a wide range of innovative techniques to amplify the visibility of your prime property, to accomplish a sale.
Here are just some of the ways we can reach your buyers:
- Widespread national advertising in high-profile print and online publications such as the Sunday Times, Daily Telegraph, FT, Evening Standard and Country Life
- Highly targeted regional advertising in local publications
- Prominent positioning on the UK’s biggest property portals, such as Rightmove, Zoopla and OnTheMarket
- Promotion on social media channels and through editorial opportunities in the national media
- A full property profile on Winkworth.co.uk, complete with beautiful photography – reaching over 300,000 visits per month
- Bespoke sales brochure and property information pack showcasing the best your property has to offer

Prime Rentals
Our Prime team also includes experienced lettings experts with successful track records in managing rentals of prime London homes for high-net-worth individuals. By entrusting your prime property to us, you are leaving it in capable hands as we oversee all aspects of the rental process with the utmost care and discretion.
In addition to our tenant database seeking the most exclusive prime properties, the Winkworth Corporate Relocation team based in Central London works with some of the largest corporations across the globe. This collaborative effort extends to assisting some of the world’s largest corporations in relocating their top executives to London, helping to place them in premium rental properties that meet their requirements and assisting with the transition once a deal is complete.
Our Successes
A few of our recent sales from our Prime Central London offices