Winkworth Prime Central London
Welcome to Prime
Founded in London in 1835, Winkworth has a legacy of property sales in the city. Renowned for its expertise in the heritage, architecture, and prime locations of London’s finest residences, Winkworth is an eminent name in the property industry.
Introducing our private client service, Prime redefines what it means to have a personal property agent. Every Prime client receives dedicated support from a single point of contact with a strong knowledge and experience of Prime Central London’s property market.
Our Prime agents are dedicated to providing support to high and ultra-high-net-worth individuals and their advisors, offering access to bespoke and confidential property expertise that caters to their unique needs. Our comprehensive suite of services encompasses everything Winkworth has to offer, delivered with the utmost discretion and care.


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Christian Lock-Necrews
DirectorMarylebone, Knightsbridge & Chelsea
Christian has been working in Prime Central London for 20 years, selling some of London’s largest high value houses and advising on developments across prime London.
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Bella Roupell
DirectorSouth Kensington & Earls Court
With over 13 years of experience, Bella is a trusted authority in the Prime Central London Market, providing clients with honest, informed, and expert guidance.
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Charlie Rosling
Sales DirectorPaddington, Bayswater & Mayfair
Charlie is a highly proficient and experienced prime central London real estate agent, operating in Hyde Park – Bayswater, Paddington and Mayfair
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Charles Erwin
Sales DirectorNotting Hill
Charles has run the sales team in Notting Hill for the past 8 years and focuses on exceptional customer care and providing accurate advice to all clients.
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Lucinda Richardson
Lettings DirectorNotting Hill
Over nearly 30 years Lucinda’s passion for property and her 100% commitment to her clients have earned her a reputation second to none.
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Rob Oatley
DirectorPimlico & Westminster
Rob has worked in the central London property market for over 20 years, the vast majority of that time in the Pimlico and Westminster area.
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Josh Grinling
Sales DirectorKensington
Josh has owned and run the Kensington branch since 1997 is now the most experienced agent covering Kensington and Holland Park.
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Federico Young
Lettings DirectorKensington
With 29 years of property experience and a member of the governing body Propertymark, Federico is trusted and provides clients an honest and personal service from start to finish.
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Winkworth were professional and responsive. Provided excellent customer service.
By Shamsa RanaKensington23 May 2025 -
It’s been pleasure to work with Jacquitta and Tania from Winkworth :) the working relationship was warm and professional Thank you guys
By aasya dadabhoyPaddington & Bayswater4 July 2025 -
I've had the pleasure of working with Federico and his team to let two flats in the neighbourhood. Both experiences were seamless and professional. Winkworth made the process easy and transparent, and I truly appreciated the communicat ...More
By Kelly McCainKensington16 January 2025 -
Great co to deal with thanks Mark@TPP
By Keep Handy The Private PostmanNotting Hill13 September 2024 -
Just an overdue thank you to Lucinda and team who have been managing my property for several years, always with exceptional care and professionalism. And to Kylie in particular, who goes above and beyond in looking after my property da ...More
By Rahil MalikNotting Hill12 July 2025 -
I recently bought a flat through Winkworth and was very impressed by the professionalism and dedication of the team. Emma, who worked closely with both myself and the seller, was fantastic throughout the whole process. She was supporti ...More
By Bastien MarvianSouth Kensington8 September 2025 -
Thank you so much to Winkworth's and in particular Chloe who was so friendly and helpful in organising the renewal of my lease. The whole process was professional, smooth and easy. Thank you so much
By Julia Chi TaylorKnightsbridge & Chelsea13 May 2025 -
I had a fantastic experience with Winkworth and my real estate agent, Emma. From start to finish the process was seamless and stress free. Emma was incredibly attentive to ensure I found the perfect apartment. Her professionalism kindn ...More
By Rosalia PernaSouth Kensington3 November 2024 -
Charlie is brilliant. As is his colleague David. They sold our flat in record time and for a great price. Then helped me find and buy a new flat which was a dream come true. I felt looked after every step of the way. It was such a str ...More
By Anna BuckleyPaddington & Bayswater22 August 2025 -
Matt helped us with our new house and was fantastic and professional and relaxed from start to finish. Couldn’t recommend him and the team more highly!
By Fred Stevens-SmithKnightsbridge & Chelsea15 August 2025
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Kensington Reviews:
I've had the pleasure of working with Federico and his team to let two flats in the neighbourhood. Both experiences were seamless and professional. Winkworth made the process easy and transparent, and I truly appreciated the communication and attention to detail. The team was responsive and always ensured everything went smoothly. I highly recommend the Winkworth team if you're looking to let a property in Kensington.
Notting Hill Reviews:
Just an overdue thank you to Lucinda and team who have been managing my property for several years, always with exceptional care and professionalism. And to Kylie in particular, who goes above and beyond in looking after my property day-to-day.
South Kensington Reviews:
I recently bought a flat through Winkworth and was very impressed by the professionalism and dedication of the team. Emma, who worked closely with both myself and the seller, was fantastic throughout the whole process. She was supportive, attentive, and kept everything running smoothly, making what can often be a stressful experience feel seamless. I would highly recommend Winkworth for their excellent service.
South Kensington Reviews:
I had a fantastic experience with Winkworth and my real estate agent, Emma. From start to finish the process was seamless and stress free. Emma was incredibly attentive to ensure I found the perfect apartment. Her professionalism kindness and attention to detail truly made me and my flatmate happy and supported. We couldn’t have had a better experience. Highly recommend them to anyone looking for a top notch letting experience!! ⭐️⭐️⭐️⭐️⭐️
Paddington & Bayswater Reviews:
Charlie is brilliant. As is his colleague David. They sold our flat in record time and for a great price. Then helped me find and buy a new flat which was a dream come true. I felt looked after every step of the way. It was such a stressful time in our lives and they managed some difficult family dynamics to get everyone in the same page and moving forward. I loveCharlie’s straight talking no nonsense approach. He was fantastically responsive. Nothing was too much trouble. He made everything seem easy. Enjoyable even. Thank you Winkworths Bayswater !
The Winkworth Prime Central London area

How we work with you
Our prime agents, equipped with extensive experience and deep local knowledge, operate within Winkworth’s extensive network of London offices. Beyond just marketing houses, they offer invaluable guidance on schools, amenities, and the city lifestyle, ensuring our clients make informed decisions according to their preferences. Our full span of advisory capabilities ensures that we are prepared to fulfil your every requirement, providing personal assistance at every step of the way.
Our Prime team consistently goes the extra mile for you with every request, collaborating with your advisors to enhance the services they offer. Our Prime agents operate on the basis of discretion, ensuring the absolute confidentiality of your information.


Connecting you to the right buyers
Our prime agents excel at marketing your premium residence and connecting with prospective buyers whose preferences align with your property. Leveraging our expansive network of offices and a comprehensive database of national and international buyers, our agents guarantee that your home receives maximum exposure to the right audiences. Using connections across our network of offices, our Prime agents are strategically positioned to target high-net-worth buyers locally and globally who are seeking prime properties in London.
Marketing your property
At Winkworth, we take a personalised approach to showcasing every prime property in our portfolio. Each home we represent undergoes a bespoke marketing and public relations campaign designed to resonate with the perfect audience on regional, national, and global scales. With a wealth of expertise in the prime London market, our team of committed property specialists is adept at connecting you with the ideal buyers for your property. Working closely with our Communications team, the Winkworth marketing programme employs a wide range of innovative techniques to amplify the visibility of your prime property, to accomplish a sale.
Here are just some of the ways we can reach your buyers:
- Widespread national advertising in high-profile print and online publications such as the Sunday Times, Daily Telegraph, FT, Evening Standard and Country Life
- Highly targeted regional advertising in local publications
- Prominent positioning on the UK’s biggest property portals, such as Rightmove, Zoopla and OnTheMarket
- Promotion on social media channels and through editorial opportunities in the national media
- A full property profile on Winkworth.co.uk, complete with beautiful photography – reaching over 300,000 visits per month
- Bespoke sales brochure and property information pack showcasing the best your property has to offer

Prime Rentals
Our Prime team also includes experienced lettings experts with successful track records in managing rentals of prime London homes for high-net-worth individuals. By entrusting your prime property to us, you are leaving it in capable hands as we oversee all aspects of the rental process with the utmost care and discretion.
In addition to our tenant database seeking the most exclusive prime properties, the Winkworth Corporate Relocation team based in Central London works with some of the largest corporations across the globe. This collaborative effort extends to assisting some of the world’s largest corporations in relocating their top executives to London, helping to place them in premium rental properties that meet their requirements and assisting with the transition once a deal is complete.
Our Successes
A few of our recent sales from our Prime Central London offices