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Winkworth Prime Central London Market Update: Summer 2025

Winkworth Prime Central London Market Update: Summer 2025

June 30, 2025

From sales momentum to shifting rental trends, our latest Prime Central London report combines internal data with expert insight from across our office network to explore the market in Q2.

Covering key neighbourhoods such as Notting Hill, Kensington, Knightsbridge, Pimlico and Paddington, the report tracks how buyers and tenants are responding to a more value-focused and lifestyle-led landscape.

In sales, buyer activity picked up where pricing was aligned with expectation, while lettings demand rose sharply as international students and professionals returned. With selective stock, evolving tax policy, and pricing realism shaping performance, our summer report offers a focused view of how Prime Central London is moving through the middle of the year.

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