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Winkworth’s coastal expansion plan

Winkworth currently has 100 offices in the UK, with 60 in the capital and 40 outside the M25 in the country.

In the late 1970’s Winkworth started its franchise evolution, expanding the original network of just three prime central London offices before looking to the natural commuter belts in the country in the late 90’s.

Today Winkworth has ten franchised coastal offices – geographically spanning from Canterbury in the South East to Dartmouth and Torbay in Devon.

Ben Jesty, franchisee of both Westbourne and Southbourne offices in Dorset comments, “We had been trading as an independent for 16 years and in 2011 approached Winkworth to convert. We recognised that more and more of our buyers were coming from London and the Home Counties, whether it was to buy a second home, an investment, or a property to retire to and we wanted to capitalise on this expanding market.”

The new franchising team would like to continue the growth of Winkworth offices along the English coastline and are actively seeking new talent in the following areas:

Isle of Wight: There are just over 70,000 residential properties on the Island, with one in six of these housing a single occupant over the age of 65. The retirement and second homes market on the IoW is the largest on the island and having a national link to the mainland with Winkworth could be hugely beneficial here.

Eastbourne, East Sussex: For many years Eastbourne was a hotspot for retirees but in recent times the younger generations have been moving in and gentrification is happening. Eastbourne is well connected with fast trains to Brighton taking 33 minutes, Hastings taking 26 minutes and London Victoria taking 90 minutes.

Aldeburgh, Suffolk: For the second year running Aldeburgh has been named the third most expensive seaside town in the country, with an average property price of just over half a million pounds. 30% of properties owned here are second homes, with most of these buyers coming from the capital.

Lymington, Hampshire: Following closely behind Aldeburgh, picturesque Lymington was named fourth most expensive seaside town in 2018. Bordering Winkworth’s already established Sway and Milford on Sea offices, Lymington has a 50/50 split of primary residences and second homes.

Ben adds, “Since taking the plunge and rebranding to Winkworth, we haven’t looked back and our turnover continues to increase year-on-year.

With the back-office support services, including but not limited to, marketing, PR, IT, training and recruitment, Winkworth has an extensive network of offices and existing database of people - a useful tool in the coastal second home and relocation markets.”

Interested in knowing more about owning a Winkworth office?
Contact our New Franchising team

James Campbell | Gina Piper
newbusiness@winkworth.com | 020 7355 0200

Sources: http://www.eadt.co.uk, ONS, Halifax seaside review 2018, iwight.com, FT

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