London’s prime residential landscape continues to demonstrate its depth and resilience, even after a year marked by political and economic uncertainty.
At Winkworth, we closely track where values are holding firm — and where momentum is quietly returning. New transaction data from 2025 shows that, despite softer volumes in some areas, demand at the top end of the capital remains firmly intact.
Eleven London postcodes still average over £1 million
Latest Land Registry figures show that 11 London postcode districts recorded average sold prices above £1 million in Q3 2025, underlining the enduring appeal of the capital’s most prestigious neighbourhoods.
At the very top of the table sits SW1A, covering Mayfair and St James’s, where the average property sold for £2.375 million — making it London’s most expensive postcode district last year.
While there is a notable drop to second place, the broader picture remains clear: prime central London continues to command global-level pricing.
London’s highest-priced postcode districts (Q3 2025):
- SW1A – Mayfair & St James’s: £2,375,000
- SW1X – Knightsbridge & Belgravia: £1,565,000
- W1K – Mayfair & St James’s: £1,525,000
- WC2R – Somerset House & Temple West: £1,500,000
- W8 – Kensington, Notting Hill & Holland Park: £1,400,000
- W1H – Marylebone, Fitzrovia & Soho: £1,300,000
- SW7 – South Kensington: £1,257,500
- SW3 – Chelsea: £1,150,000
- SW13 – Wimbledon, Richmond, Putney & Barnes: £1,027,500
- SW1W – Knightsbridge & Belgravia: £1,025,000
- W1B – Marylebone, Fitzrovia & Soho: £1,015,000
These figures reflect average achieved prices — not asking levels — reinforcing how much value continues to transact at the top of the market.
Price growth is selective — but significant where it appears
While many prime postcodes saw values stabilise or soften, a smaller group delivered meaningful annual price growth. Only seven districts recorded positive year-on-year movement, highlighting how pricing power has become increasingly postcode-specific.
The strongest performer was WC2H (Leicester Square and St Giles), where average prices rose by 35% year on year. Central West End pockets also featured prominently, with W1F and W1H posting gains of 31.4% and 17.4% respectively. North London’s N6 (Hampstead and Highgate) also recorded double-digit growth.
Prime postcodes with flat or positive annual growth (Q3 2024–Q3 2025):
- WC2H – Leicester Square & St Giles: +35.0%
- W1F – Marylebone, Fitzrovia & Soho: +31.4%
- W1H – Marylebone, Fitzrovia & Soho: +17.4%
- N6 – Hampstead & Highgate: +13.2%
- N5 – King’s Cross & Islington: +3.4%
- N7 – King’s Cross & Islington: +2.8%
- WC2B – Drury Lane & Aldwych: +1.5%
- SW18 – Battersea, Clapham & Wandsworth: 0.0%
This pattern reflects a market driven by needs-based buying, lifestyle appeal and scarcity, rather than broad-based price inflation.
Why this matters for buyers and sellers in 2026
The fact that only a limited number of postcodes are seeing price growth is not a weakness — it’s a signal of a more discerning market. Buyers are increasingly selective, while sellers in the strongest locations are still achieving impressive outcomes.
As Enness Global notes, transaction volumes may have been muted through much of 2025, but the scale of prices being achieved — and the pockets of strong growth — underline London’s ongoing appeal to both domestic and international high-net-worth buyers.
The Winkworth view
London’s prime market is no longer moving in unison — and that’s no bad thing. The strongest postcodes continue to reward quality, realism and long-term confidence, while value-led opportunities are emerging elsewhere.
For sellers, understanding where your postcode sits within this hierarchy is critical to pricing and positioning correctly. For buyers, the data highlights where long-term resilience and selective growth remain firmly in place.
If you’d like tailored insight into how your London postcode is performing — or where opportunity may lie in 2026 — our Winkworth teams across the capital would be delighted to advise.
Source: Prime Resi and Inness Global
