Search Engine Optimisation (SEO), is the practice of increasing the number of users to a website by improving rankings and boosting visibility in organic (non-paid) search engine results such as Google.
At the beginning of 2018 Winkworth turned their attention to invest heavily in SEO, hiring Zak Dchicha as SEO Executive to run and manage this side of the business. “When a new franchisee joins Winkworth we will manage their individual microsite including the SEO in-house daily - something that would be quite difficult financially and also very time consuming for an independent business owner,” comments Zak.
With the knowledge and expertise of digital specialists to do the job properly, Winkworth has all the offices covered to keep them ahead of the game and performing well when it comes to SEO.
Optimisation in this way covers both the technical and creative elements required to improve rankings and drive quality traffic to a website. Below we look at the top 5 key benefits of having good SEO in this digital heavy age.
You will see an increase in traffic
As a business improves its search rankings, it will be in a greater position to boost its traffic. Common practice within SEO optimisation allows customers to establish precisely what products or services your business offers. Customers want to know that your site will address their needs. Optimising key aspects of your site will help persuade them to click and potentially convert.
Better search rankings
Your search ranking will play an important role in the amount of clicks your business listings receive. The top two positions alone on Google receive an average of 60% of all clicks as customers normally associate higher rankings on search results with industry leaders. Therefore, the higher your site appears, the more results you will gain from your efforts.
Greater potential for conversion
Internet marketing and SEO attracts customers who are already searching for your product or service. You don’t necessarily need to go out of your way to attract them; they are already convinced of their need which is why they conducted that search in the first place. Providing your business is ranking in the higher positions – ideally in the top five, there’s a very high chance you will be the business they select. You still need to prove to the customer that yours is the better company to purchase from so once they come to your website, if you have invested the time and effort to optimise the user’s experience with you by providing relevant content, then you stand a very good chance of securing a new customer and converting them.
Gain insights into your customers
SEO provides trackable and quantifiable results through various analytical tools available such as Google Analytics, allowing businesses to analyse and adapt their future strategies.
This data can help businesses better understand target markets, refine advertising, and determine strategies based on facts rather than just assumptions. The better you know your customers, the better product or service you can provide and the higher the return on investment.
Helps build your brand
A strong online presence will build your brand image and increase your market share. A website with high search visibility will regularly appear for searches relevant to your business meaning customers are more likely to become familiar with your brand.
Zak explains “When joining Winkworth you can benefit from the website from day one and not have to worry about it – all you must do is upload the properties you get on to your books and we will take care of everything else, freeing you up to do what you do best – sell and let properties.”
“If your current estate agency is ranking well for your local search terms and you are worried that by joining Winkworth you will lose your high rankings, then you needn’t be. As the award winning Winkworth website has a Domain Authority score above the industry average, any new page created within our website is likely to rank well within a short space of time with a bit of work.”
If you would like to know more about how you can become a Winkworth franchisee and benefit from a high functioning and centrally managed digital offering, then get in touch with the new franchising team today.