Buying positions explained

Here we will walk you through what a buying position is, the different types of buyers, and how to use this knowledge to choose the right offer – not just the biggest one.

What does buying position mean?

A buying position refers to how ready and able a buyer is to move forward with purchasing your home. Some buyers are in a great position to proceed quickly – for example, first-time buyers, cash buyers, or buyers who have already sold their current property.

If your priority is a quick, low-stress sale, understanding your buyer’s position can be just as important as the offer amount.

First-time buyers

Accepting an offer from a first-time buyer can help you move faster, because they’re chain-free – they don’t have to sell a home before buying yours. However, not all first-time buyers are equal.

• Check for mortgage readiness: Make sure they have a mortgage agreement in principle.
• Assess their living situation: Buyers renting a property can often move quickly, unless tied into a fixed-term tenancy. Those living with family may have more flexibility.
• Financial checks are important: Your agent will verify that they can afford the purchase and are serious about proceeding.

Buyers in a chain

Any buyer who needs to sell a property in order to buy yours is considered to be in a chain. This adds layers of complexity and potential delays, depending on:

• Length of the chain: A short chain (e.g. just one sale below your buyer) carries less risk than a long, multi-sale chain.

• Position within the chain: If your buyer has already accepted an offer on their home, they’re in a stronger position than someone still waiting to list theirs.
• Chain status: If others in the chain have secured mortgages, instructed solicitors, and booked surveys, the overall risk of collapse is reduced.

Your estate agent can and should investigate your buyer’s chain and report back clearly before you accept any offer.

Cash buyers

Cash buyers are often in the strongest position of all. They don’t need a mortgage, so there are no lender delays or down-valuation risks. They can often complete faster and with more flexibility. However, this comes with a few caveats:

• Expect lower offers: Cash buyers may offer below asking price in exchange for speed and certainty.
• Verify proof of funds: Always have your agent confirm the buyer’s finances with a solicitor, accountant, or bank before accepting a cash offer.

If you're looking for a smooth transaction and are willing to be flexible on price, a verified cash buyer can be a great option.

How to decide which offer to accept

Deciding whether or not to accept an offer is rarely simple. It's not just about who offers the most – it's about who is most likely to follow through with minimal issues.

Things to consider:

• Offer amount – of course, it matters.
• Buying position – are they chain-free, mortgage-approved, or cash-ready?
• Motivation – do they seem genuinely committed?
• Timelines – do their moving plans align with yours?

It’s also perfectly fine not to accept the first offer, or even the highest one, if the buyer’s position raises red flags. Having an experienced estate agent on your side is key. They can assess buyer readiness, verify details, and help you weigh up each offer in terms of risk and reward.

Final thoughts

Understanding buying positions can make all the difference when selling your home. A buyer with a lower offer but a stronger position may be the safer – and ultimately more profitable – choice.

So, when that offer comes in, pause before accepting. Ask the right questions, lean on your agent’s advice, and remember: the best buyer is the one who gets you to completion with confidence.

Need help assessing a buyer’s position or deciding which offer to accept? Speak to one of our local experts today.

Need help assessing a buyer’s position or choosing the right offer? Talk to your local Winkworth expert today.