join a franchise business or rather open as an independent." />
child mortarboard gbp briefcase bath coffeecup tree twitter search crosshair fax house papers sort house-pound brochure list-items notes printer video-camera video virtual-video bath bed camera floorplan heart-empty heart-filled heart-empty-thin heart-filled-thin sofa calculator compass share clock list map-pen map-pin pencil save business-card letter phone heard people pointer cross linkedin google-plus facebook arrow-right close triangle-down my-wink my-wink-thick house-circle loading-spinner bell close-circle dog link pinterest school transport wardrobe arrow-up one two three four five six seven tick

The benefit of economies of scale in franchising

Any large business or organisation provides built-in economies of scale – and franchising is no different. Economies of scale are both an important factor and a benefit to take into consideration when deciding whether to join a franchise business or rather open as an independent.

Franchisors offer economies of scale that small independent businesses simply cannot achieve, and these can be a huge benefit to the franchisees. There’s strength in numbers.

Winkworth franchising provide economies of scale to all their franchisees in many different forms and outlined below are some of the key ones:

National Advertising/Marketing

All the franchisees across the network pay a small monthly fee into a National Advertising Fund (NAF). The NAF is used to pay for various initiatives which often when bought on a larger scale provide great benefits and cost savings to the whole group compared to buying alone. This fund is not only used to promote key brand awareness across the country through national advertising campaigns but in some cases can also provide a platform for the individual offices to build upon, for example when using vital marketing tools such as PPC or Facebook advertising. This is managed by Winkworth’s marketing team at head office and something an independent simply cannot compete with.

Digital Technology

Winkworth’s in-house IT department and third-party developers manage not only the main Winkworth website but also all the office’s individual microsites. The teams look to consistently evolve the Winkworth digital offering, and the main website is fully updated and refreshed every three years – again at a time-consuming and financial price that an independent would struggle to achieve.

Research and Development

In order to ensure competitiveness and innovation for the brand and overall business network, Winkworth head office do lots of R&D. Having a large network of franchisees spread across the UK, Winkworth are able to invite individual offices to trial new ideas and software on a smaller scale, testing and perfecting the offering before potentially rolling out across the circa 100 offices.


It’s no secret that the marketing portals estate agents must use to remain in competition can be vastly expensive. Winkworth negotiate yearly packages for all the franchisees across main portals such as Rightmove and On The Market to ensure the offices are paying a competitive and reasonable monthly subscription cost.


When a franchisee joins the Winkworth network they immediately become part of a bigger picture. Any new office opening will benefit the existing offices and most of the “veteran” Winkworth franchisees are more than happy to offer advice and solutions to any newcomer. So, as well as the economies of scale across the franchise working to benefit a franchisee on a cost basis, potential franchisees will also benefit from the knowledge and experience of all the individuals across the network.

If you would like more information on joining the Winkworth network or would simply like an initial conversation regarding franchising – get in touch with the New Franchising team today.

Interested in knowing more about owning a Winkworth office?
Contact our New Franchising team

James Campbell | Gina Piper | 020 7355 0200

Related posts

The Winkworth network

Although each Winkworth office is independently owned and operated, together they form part of a larger, joined up network of 100 offices, united by the same name above the door.

Read post

October 18, 2019

The future is franchising

Since the Brexit vote the property market has remained uncertain and this has been evident in many estate agencies’ declining results over the years. If you look at franchised estate agency businesses like Winkworth however, growth is still happening, mainly due to the model being sustainable even in an economic downturn.

Read post

October 08, 2019

What to consider when joining a franchise

Research has found that 50% of entrepreneurs in the UK choose to own a franchised business rather than struggling to think of their own start-up idea, which is often a riskier alternative. If this sounds familiar, joining a franchise could be a fast-track route to becoming a successful business owner.

Read post

October 07, 2019

Find your Local Office

Find your Local Office

Speak to people who, quite simply, love their patch and love what they do.

Get a Free Valuation

Get a Free Valuation

Thinking of selling or letting your property, or just interested to know what it is worth nowadays?