Rage against the dying of the light

The sunshine on Sunday showed a glimpse of spring to come, with blue skies and some warmth cutting through the northerly winds that have prevailed this month. Such weather is both good for the spirit and for property photography. We are fortunate to have retained the services of an award-winning photographer, whose work allows the beauty of our properties to speak the thousand words of a picture. He uses light and shadow to convey what is really important in a home. And through accurately capturing the mood and atmosphere of a property, clients can enjoy how a house makes one feel, rather than the often over-lit images of the past. Certainly, the success of the right photography has been demonstrated in the results achieved in the sales of properties using our photographer's work. The dominance of the internet is well documented, in property terms, which makes using the best imagery even more important. The proliferation of views from mobile and tablet devises means flicking from one property to the next is par for the course. Stunning images capture the attention long enough for a buyer to open and explore a property, so an online view can become an actual viewing at the property. After all, you only ever get one chance to make a first impression. Winkworth Salisbury