Owning a business is a big decision and should be well thought through. A frequently asked question that the New Franchising team get asked a lot by potential franchisees is, ‘What can Winkworth do for me that I can’t do for myself?’ Below we outline some of the answers.
Big network, recognised brand
Today there are 100 Winkworth offices throughout the UK, with 59 in the capital. There is strength in numbers in the Winkworth network, and as one of the largest estate agencies in London, the brand is respected and well recognised, having been founded in 1835. The majority of the current Winkworth offices border other offices, so there is a lot of opportunity to work together with other like-minded neighbouring franchisees.
Winkworth provide plentiful back office support from the Mayfair office, so every franchisee has all the tools they need to concentrate on selling and letting property. The Training Academy provides over 100 courses a year, catering for all levels of staff in the network, from induction training to NAEA and ARLA qualifications.
The Marketing and PR teams are on hand to supply everything from window cards to bespoke advertising material that each office needs to promote their business. They generate over 1,000 pieces of positive media coverage for the brand every year and develop innovative group-wide initiatives through the National Advertising Fund such as PPC campaigns and Facebook advertising.
Winkworth also has a Corporate Relocation (CRD) and Client Services Department (CSD), whom combined generate on average an extra million pounds a year in commissions to the offices who choose to use them. CRD offers a centralised, streamlined property search facility for individuals moving from overseas and companies relocating employees around London and the UK. The pro-active team in CSD are dedicated to generating extra business for the offices through booking market appraisals and financial services referrals by calling through both the existing and archived database.
The Recruitment department are on hand to advertise the offices’ staffing requirements and fill them, carrying out initial interviews to find the best candidates before final interviews with franchisees. They will benchmark salaries and benefits to check how competitive packages are in the industry at that time and the franchisees only pay a fee on successful hire.
It’s a well-known fact that the property industry is heavily regulated and keeping up with ever-changing laws and legislation can be difficult and time consuming. Winkworth’s Compliance team ensure that all the offices are kept up to date when legislation changes and guide the offices through arduous changes such as GDPR.
Today, a good website is essential to any business, however they can be extremely expensive to develop and maintain. A huge benefit of joining Winkworth is that the IT team and dedicated software engineers look after all the individual office’s microsites on a daily basis and completely update the main website every three years.
Winkworth has recently developed a Seller’s Portal that plugs into the website allowing sellers to log in 24/7 to check the status of their property sale including viewings, feedback, offers and general progress. This works to further aid transparency and help find new ways to generate value. Specific social media campaigns help to generate an average of 350 clicks to a property on the Winkworth website and through sophisticated targeting adverts will reach 3,000 people looking for property in that area.
Joining Winkworth removes the stresses of things that independent business owners face on a regular basis so that franchisees can concentrate on their staff and selling and letting property. Winkworth will do the rest for you.
If this sounds appealing, get in touch with the New Franchising department today for an informal and confidential chat.