Keeping up with tech – why franchising can save you money and time
Winkworth.co.uk receives an average of 270,000 visits a month.
The digital movement of online offerings has increased significantly over the last few years. 55% of consumers start their online product search with Amazon, compared to 28% who opt straight for a search engine such as Google (1).
The property industry is no different, with research showing that 47% of the UK population used a property search website between June 2015 and June 2016 (2).
It’s no secret that keeping your business up to date with the advances in digital is both time consuming and costly, especially with the current prevalence of online agents in the market. “According to analysts at UBS, Purplebricks accounted for 2.1 per cent of nationwide property listings in November ‘16, while the market share of other online agents remained static at 1.3 per cent in total from May to November of the same year.” (3).
As an independent, a large portion of your turnover will be spent on IT. Not only do you have to have sales and lettings software in place to feed your properties to market on the major portals, you have to pay subscription to such portals, on top of maintaining the running of your own website, which ideally will need updating every 2-3 years to keep up with competitors.
That’s a lot of energy being spent on your digital offering.
What if we said Winkworth could do that all for you? Our dedicated IT and Marketing departments situated at our central office in Mayfair spend a large amount of time ensuring the Winkworth website, and the current 90+ offices’ microsites are up to date and running efficiently. As over 80% of all property searches start online, it is an area Winkworth will always invest in. And as we also hold central contracts with major portals and software companies - it means you will be paying competitive rates being part of a larger network.
By becoming part of Winkworth you’ll no longer have to worry about the digital aspect of your business, all you need to do is what you do best – sell and let property.
To find out how you can become part of Winkworth contact our New Franchising team
James Campbell | Gina Piper
newbusiness@winkworth.com | 0207 355 0200
(1) searchenginewatch.com
(2) estateagenttoday.com
(3) FT.com
