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How Winkworth’s Franchisees are involved in the brand’s evolution

It’s always been important to both Winkworth’s Non-Executive Chairman Simon Agace and his son Dominic Agace, CEO, that the network’s franchisees are involved in major decisions regarding the development and evolution of the Winkworth brand.

Over the years, different groups of franchisees have been invited to join regular discussions at Winkworth’s Mayfair office to provide crucial input into initiatives. Below we expand on some of these groups.

FLF (Franchisee Liaison Forum) and Regional Meetings

With 100 offices and 87 franchisees, spanning five areas of London and 16 different counties outside the M25, the FLF was created. The FLF is made up of one representative from each London area, and two country office representatives; one for the South and one for the Midlands. These individuals are chosen by their region and are re-nominated or changed on a yearly basis. The FLF members meet quarterly throughout the year and discuss topics such as how the National Advertising Fund is best spent, specific market movements in their areas and how best to tackle changes in compliance and legislation. They then feed back to their regions and gather other franchisees’ opinions.

The topics arising from the centralised FLF are then discussed further in regional meetings which also take place every three to four months. This is an opportunity for all the franchisees in the network, diaries permitting, to gather in their areas with different staff members from the central office to deliberate matters in a more detailed manner.

NFF (New Franchisee Forum)

Once a year the New Franchising department invite franchisees who have joined the brand in the previous 18 months through converting an independent agency, opening a cold start office or purchasing an existing Winkworth office to come together. This is not only a great networking opportunity for the latest franchisees to get to know others in similar positions, but also for the New Franchising team to develop the office on-boarding process based on the feedback they gather from these individual’s experiences.

CPD (Continuous Professional Development)

Training is strongly advised and available for all staff members at Winkworth however sometimes the franchisees didn’t feel comfortable taking the same courses as their staff. Taking on this comment which was discussed in the other forums and meetings, the Training Academy developed franchisee-only CPD sessions which run twice a year. Winkworth invites third-party specialists to come and talk to the franchisees on important matters directly affecting the industry such as GDPR, AML and Financial Crime. Drinks are available after each CPD meeting to allow the franchisees to network with each other.

Working Groups

Winkworth are constantly looking to update and develop the brand and its offerings. Knowing that the franchisees are at the forefront of the brand and use the tools the Head Office provides to sell their services, it’s important that franchisees are involved every step of the way for all new developments.

Through different Working Groups, five or six franchisees are invited to participate in brainstorming, design and trialling new initiatives for concepts such as software developments, functionality advancements, customer focussed portals and website upgrades.

Becoming a Winkworth franchisee gives individuals the opportunity to not only join a large network of like-minded people, but also be part of the growth, expansion and development of the brand.

If joining Winkworth sounds interesting to you – why not contact the team today for a confidential chat.

Interested in knowing more about owning a Winkworth office?
Contact our New Franchising team

James Campbell | Gina Piper | 020 7355 0200

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