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First impressions count...

A seller once asked me on a valuation, "If you should get everything wrong with your marketing campaign and only one thing right, what would it be?".

This was a no brainer for me... "Photography". 

When you are marketing any product you have only a few seconds to engage with your audience. If it's a TV, chocolate bar or an item of clothing, you can touch it, pick it up and play with the controls. With a house you can't, so the very first few seconds of engagement are with the photos. This moment is crucial, buyers are busy people, have set ideas of the type of property they want and the characteristics it should have, they will be quick to judge and with poor photography your property could quickly end up in the "no" pile.

So, what can we do to ensure this doesn't happen to your well-loved home?

Firstly, always use an estate agent that offers professional photography. An estate agent's skills lie in preparing a thorough and extensive marketing campaign and ultimately to negotiate the best price. As a rule, Estate Agents are not photographers.

Here at Winkworth, we understand the importance of the first impression. 

This is an example of a property that was marketed unsuccessfully with a previous agent and subsequently sold by us. The first photo was the previous agent's and it certainly isn't awful.

This is of course until you hear that the property was situated in two thirds of an acre, surrounded by paddocks and with no near neighbours. Whilst the picture isn't awful it certainly doesn't convey the outstanding location, which was, without doubt the main selling feature of the house. Compare this to the image we had taken by a professional drone photographer, below.

This shows not only the extent of what is a very pretty Victorian house, but also its incredible setting, which is what our buyer loved.

Internal photography is just as important, if not more so. One of the top five features buyers request when they describe to us their perfect home is "bright and airy". Let's face it, no one ever asks for dark and dingy. Our professional photographers know how to stage a room, light it well and get the very best shots to convey interior accommodation, even with the most challenging layouts. 

The photo below, taken by an online agent and again not completely dreadful taken in isolation, seems to show the room size perfectly well.

Compare this with our professionally taken and staged photo below. The room feels warm and inviting, the fire is lit, giving a homely glow and note the guitar adding a real lifestyle feel to the shot.

Finally, probably the most awful example I could find. This particular house was marketed by three previous agents before we took the instruction. This agent took the picture at night.

Compare this with our professionally taken shot below.

So, before you instruct an estate agent to handle the sale of what is likely to be your biggest asset, be sure to ask them how they intend to present your property to the house buying public. If their advice does not include professional photography, they will likely be doing your home a rather large and potentially costly dis-service.

For an informal chat about what we do and why we love helping people move, call 01635 552552, or pop in to our Northbrook Street office for a chat and a coffee.

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