With over 90 current franchisees within the Winkworth network, not every one of them is going to be the same. Not every franchisee has an estate agency background, the age ranges vary over circa forty years and not every franchisee works within their office on a daily basis.
The new franchising department at Winkworth look for a range of qualities in all franchisees. Not all qualities will be met, but having a mixture of the following will bode well for potential enquiring franchisees:
Franchisees’ staff look to them for personal development and learning. Being honest and having strong moral principals is important in the property industry as a home is one of the greatest investments individuals can make throughout their lifetime. If the franchisee has integrity, the staff will mimic this quality.
Not only with staff but with all clients is vital. Buying or renting a home can be an extremely stressful and time-consuming process. Having empathy with both clients and staff can help make the process a lot more straight-forward.
In yourself, your team and your market can help to win instructions. Having confidence in your team will allow them to have confidence in themselves when working with your clients.
Don’t cost a thing. Your team and your prospective clients will deem you much more approachable and plausible if you are polite.
The Winkworth brand is a strong one both in London and nationally. With a heritage stemming back to 1835, the brand is established enough to gain instructions and compete with the other well-known estate agents. It’s important to fully understand the history of the brand and all the services Winkworth can offer to help win those instructions.
Is the most important quality the new franchising department looks for in potential franchisees. Owning a Winkworth office is certainly rewarding but it takes hard work and determination to motivate not just yourself but also your staff daily.