child mortarboard gbp briefcase bath coffeecup tree twitter search crosshair fax house papers sort house-pound brochure list-items notes printer video-camera video virtual-video bath bed camera floorplan heart-empty heart-filled heart-empty-thin heart-filled-thin sofa calculator compass share clock list map-pen map-pin pencil save business-card letter phone heard people pointer cross linkedin google-plus facebook arrow-right close triangle-down my-wink my-wink-thick house-circle loading-spinner bell close-circle dog link pinterest school transport wardrobe arrow-up one two three four five six seven tick

Another new school year begins

That’s it. Summer done and dusted. The Brexit debate lingers and continues to be the universal explanation for whatever the Central London property market is currently doing.

That’s it. Summer done and dusted. The Brexit  debate lingers and continues to be the universal explanation for whatever the Central London  property market is currently doing. My own much repeated opinion is that the market was due a correction after seven  up  years   and that the dramatic increases in  Stamp Duty Land Tax were the main precursor. Brexit merely wondered  into the frame at the inappropriate time and played to the market’s  momentum.

I think we are now transacting at levels close to those seen in 2014. Fast footed developers of new-build, who are finding that the market for whom they  were hoping to sell has gone elsewhere, are revisiting their pricing  models and retargeting more towards the domestic market. Investors who have bought ‘off-plan’ hoping to sell on the contract and not take possession are being forced into awkward corners and we are giving  some hard advice those investors who have been caught out  and are  having to take delivery.

The chances of successfully  selling your  property are  highly dependent on getting the marketing price-point absolutely right. As well as this, presentation is becoming more important. The Agent’s favourite  hook of ‘buy now before the price rises’  no longer applies.

It is important to take a good look at your property and play to its strengths. This may be the location, condition, outside space, aspect, micro-location and so on.  If you get the marketing price wrong the person who may well have bought your property will look at it on line, make a snap decision and scroll on to the next property only to notice some week’s later that it is still there and therefore (subliminally at least) there must be something wrong with it. Many buyers search by price range so  your buyer may never get to see it if it is punching above its weight.

The good news is that experience counts and we have it by the bucket load in this office. My Co-Director here, Rod Heffernan has 34 years under his belt and I am a mere beginner with 16 years. Most of our clients are wise enough to understand the signs and have a pretty shrewd view of the market which is not based on over-expectation.

If you are thinking of putting your property up for sale, now would be a good time to give us a call. We can give you an idea of what price you should expect your place to achieve and give you advice in order to maximize its sale price and the time taken to get there.  

Please feel free to drop in or give us a call anytime.

Adrian Philpott and Rod Heffernan
0207 240 3322

Related posts

Christmas and New Year

So, farewell to 2018 and a cautious hello to 2019. I cannot remember a time of greater uncertainty in our West End or the wider London property market. Uncertainty breeds caution and that has been the dominant characteristic from both buyers and sellers over the last year.

Read post

December 20, 2018

An Undynamic and Unfrenzied Market

Buyers and registrations here in the West End remain at about the same level as this time last year, as do achieved prices.

Read post

August 31, 2018

Bank Holiday Time

I have been spending a bit of time lately ploughing through the statistics that can be found in the deeper recesses of our Rightmove and Zoopla archives, especially the ones that measure our figures against those of our competitors.

Read post

May 15, 2018

Find your Local Office

Find your Local Office

Speak to people who, quite simply, love their patch and love what they do.

Get a Free Valuation

Get a Free Valuation

Thinking of selling or letting your property, or just interested to know what it is worth nowadays?