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Winkworth looks to expand into the North of England

Over the last 43 years Winkworth has sustainably grown from just three prime central London offices, to a network of 101 across the UK.

Winkworth initially started expanding from its original three offices situated in Mayfair, Knightsbridge and Holland Park into the rest of the capital in the late 1970's. Expansion in London was part of a key brand awareness strategy for the brand, and today there is a total of 60 offices within zones 1-5.

With circa 100,000 people moving out of the city every year, Winkworth started looking to the country for growth, and over the last decade the network has begun to spread naturally out of zones and further into the country. As such Winkworth can now be found in key commuter towns such as Guildford, Reading, Basingstoke and Brighton.

Today there are 40 offices located outside the M25 belt, largely in the South of the UK. The new franchising team are currently looking to expand into the North of England, a natural compliment to the existing Midlands offices; Lincoln, Sleaford, Grantham, Newark, Bourne and Nottingham.

"There are three towns that we think would currently suit the brand best - York, Harrogate and Durham, and we're actively looking for talented individuals in these areas to join the network and own their own businesses," says James Campbell, New Franchising Executive.

Home to a large part of the UK's rail and confectionary industry, York has its own booming economy. "With the population doubling in the last century, unemployment rate being below the national average and house prices rising 3.5% in the last 12 months we see this as an affluent area for Winkworth," continues James.

Twenty miles to the West of York lies Harrogate; a natural commuter town to the walled city with regular trains taking just under 40 minutes to get there. Although property prices in Harrogate are slightly higher than in nearby York, they remain affordable, with the average sold price in the last year for a detached house currently £530,000, and for a flat circa £180,000.

Winkworth are also actively seeking to open premises in the historical City of Durham. Despite not currently having offices in close proximity to the county, the brand would fit nicely here.

County Durham has had the fifth largest population increase in the North East since 2001. Between 2001 and 2016 the population of County Durham increased by 28,400 people (5.8%). "Interestingly, in the last 12 months property price has remained largely the same in the area, however extremely affordable in comparison to the rest of the UK, holding an average value of £165,000," James comments.

If you are a manager or current owner of an estate agency in York, Harrogate or Durham and would like to join the Winkworth network, contact the new franchising department today for an informal and confidential chat.

James Campbell | Gina Piper
newbusiness@winkworth.com | 0207 355 0200

The Winkworth Opportunity

*Sources: Zoopla/Rightmove/Durham County council ONS census 2016/The Guardian/FT.com

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