"The property market is heavily influenced by the feel good factor and this summer is turning out to be pretty special, England have made the semi-finals of the World Cup, the weather has been nothing short of spectacular for weeks and (so far), no major political shocks have rocked the boat", says Ian Haines, Director of Winkworth in Newbury.
Winkworth's Newbury office reports that new instructions are 37% on last year and at the highest level since they opening in 2006. Ian commented, "This is being driven by sellers taking advantage of steady prices and a number of Landlords exiting the letting market after recent tax changes".
Ian further reported, "Our sales pipeline is currently running at double last years, and sales agreed are a whopping 28% up on the same period last year, this comes as some of our competitors report profit warnings, slow sales and dipping pipelines". He continued, "Our unique brand of straightforward, sage advice, owner run offices and national marketing brand has stood us in good stead in what others are finding challenging times".
Winkworth have released statistics for the last two months, having agreed sales on over £8m worth of property at an average of 101.4% of their guide prices and with 45% of those sales achieving the guide price or above. "Our policy of accurate pricing, superb presentation, national marketing and strong negotiating skills have resulted in some superb prices being achieved for our clients".
One example of this is "Gilberts" a pretty thatched cottage in the village of Leckhampstead (pictured above). Gilberts was marketed for four weeks with the marketing campaign resulting in 13 viewings and 7 offers. An offer being agreed at substantially over the guide price.
Battery End is another example, being a very popular road in Wash Common.
The house had been in the same ownership for over fifty years and required complete modernisation. Winkworth ran a two week marketing campaign, undertaking 27 viewings and attracting 5 offers, a sale being agreed at well in excess of the £550,000 guide price.
Winkworth have also sold Summerfield in East Woodhay.
After unsuccessfully marketing with a competitor last summer the owners instructed Winkworth. We ran a four week marketing campaign, resulting in 27 viewings and 7 offers, again a price well in excess of the guide price being achieved.
If you are thinking of selling this summer, or are currently on the market and considering a change of approach, do get in touch for an informal chat with our team on 01635 552552.