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How do you spot an up-and-coming property area?

Use the following indicators to find the best up-and-coming area to call home.

Everyone is excited by the prospect of moving to an area that, in five years, will be the height of chic.  But how do you do it? What are the indicators that will mean your one step ahead of the crowd?

According to Sam Floy, it’s by counting the number of artisanal coffee shops compared to fried chicken shops and when the former is outnumbering the latter, you’re on to a winner. In a recent survey he conducted using this method (you may have read about in the press) he found a number of hotspots to watch. 

So the chicken / coffee shop ratio seems to be one thing to look out for, but what other promising signs should you be keeping an eye on? We’ve put a list together below:

·         Is there a new station about to open? It is not rocket science, but improved rail links, slashing commuter times, are invariably harbingers of a rise in property prices. 

·         Are there cool and unique shops popping up in the area? Whether an independent book shop, vintage boutique or cereal café, shops like these can often be a sign of an area on the up as residents come to expect these amenities on their doorstep.

·         Is there a new Waitrose about to open? It has become a cliché, but that is because it is true. A study early this year by Lloyds Bank found that proximity to a branch of Waitrose added an average of 12 per cent to the value of a property.

·         Are there builders’ skips on the residential streets? They may be an eyesore now, but they usually offer solid evidence of home-owners convinced that an area is a good long-term bet.

·         Where are young professionals moving to? The suits are always a good sign – young, well-paid professionals are one of the main engines of economic growth.

·         Do the bars and cafes have outside seating in the summer? It sounds a trivial thing, but wide pavements, and a thriving café society, are signs of a community at ease with itself and where it is going.

·         Are the schools good and improving or okay but going nowhere? Parents will scour league tables and OFSTED reports like hawks, and they are right to do so. An area is more likely to catch on if it passes the education test. 

·         What’s next door? Areas that have seen significant price growth in recent months and that are becoming increasingly popular can be a good sign for neighbouring areas. It’s often the case that once one area has increased significantly in price, those who can no longer afford to live there look to areas close by and this in turn becomes a desirable place to move to, so pre-empting this could mean you make a good return.

 Don’t expect an area to tick every box. But look at areas as a whole – the amenities they offer, the neighbours you are going to have, the place – and take a bit of a risk and you could be onto a winner.


Talk to us in the Winkworth Brighton and Hove office on 01273 320 300 to discuss up-and-coming areas in East Sussex to consider. 

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