It’s easy to be swayed by negative headlines. After all, London’s property market has had a turbulent decade — from Brexit to interest rate hikes, political uncertainty, and a global pandemic. But beneath the surface-level noise, one thing remains clear: the capital continues to stand strong.
At Winkworth, we’re seeing confidence quietly return. Buyers, both domestic and international, are recognising that London’s fundamentals remain intact. In fact, in many ways, now is an opportune moment to consider a purchase.
Here are five key reasons why buying in London should not be written off — and why this moment may present a window of opportunity for long-term gain.
1. London’s Global Status Remains Unshaken
Despite all the economic and political shifts, London continues to rank as one of the most desirable global cities. Whether it’s for work, education, lifestyle, or investment, international buyers from the US, Middle East, and Asia continue to view London as a safe, stable, and prestigious place to own property.
From the city’s world-renowned universities to its financial district and cultural landmarks, London offers an unrivalled blend of opportunity and quality of life.
2. Supply Is Still Tightly Constrained
While some parts of the market have cooled, it hasn’t changed the underlying supply problem. Planning restrictions, conservation policies, and limited space mean that high-quality homes in central and prime London areas remain scarce.
This structural shortage means that, even in slower market conditions, well-located and well presented properties tend to hold their value — and recover faster during upturns.
3. Favourable Currency Conditions for International Buyers
The current strength of the US dollar and euro against the pound presents a unique opportunity for overseas investors. With effective discounts of 10–15% compared to previous years, many buyers are finding that London property offers relative value — particularly when compared to other global capitals like New York, Paris, or Singapore.
4. Rental Yields Are Improving
The lettings market in London has rebounded sharply since the pandemic. Corporate relocations have resumed, overseas students have returned, and supply is failing to meet demand — particularly in zones 2 and 3.
As a result, rents have climbed significantly in many areas, improving the outlook for buy-to-let investors and boosting returns in areas that previously offered more modest yields.
5. London Is a Long-Term Investment
London property has always been a long game. Price dips and periods of stagnation are normal in any mature market — but over time, London has consistently proven its ability to recover and grow in value.
For those with a strategic outlook, current conditions may actually represent a moment of value. Trying to time the absolute bottom is rarely successful — but recognising when sentiment and fundamentals diverge can set savvy buyers apart.
Final Thoughts
Yes, the market has changed. But change brings opportunity. London’s resilience, global appeal, and limited housing supply all point to a city that continues to reward long-term thinking.
If you’ve been sitting on the sidelines, now could be the right time to step back in — while others are still watching and waiting. At Winkworth, we’re here to help you navigate the landscape with expert insight and local knowledge.
Source: The Telegraph
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