The UK property market is seeing a significant uptick in interest from across the Atlantic, with enquiries from American buyers rising nearly 20% this year to the highest level in eight years, according to new figures from Rightmove.
This surge comes amid ongoing global uncertainty – driven in part by economic shifts and political developments in the United States – with UK property increasingly viewed by overseas buyers as a stable and attractive investment.
Americans Look North of the Border
In a surprising twist, Scotland has overtaken London as the most searched destination among US property seekers. Edinburgh now tops the list, thanks in part to its historic charm and cultural connections with many Americans of Scottish heritage. Westminster and Camden remain popular in the capital, coming in second and third, followed by Glasgow in fourth place. The appeal of both heritage-rich and cosmopolitan urban centres is clear, suggesting that lifestyle factors remain high on the agenda for prospective buyers.
Investment & Second Homes Drive Demand
While some US enquirers are considering full relocations, the data points to a strong interest I investment and second-home purchases. Nearly half (47%) of searches focus on one- or two bedroom homes, a typical profile for buy-to-let or pied-à-terre buyers. At the same time, 32% are looking at family-sized homes with three to four bedrooms, indicating a mix of motivations that include both lifestyle change and long-term relocation.
Rightmove: UK Seen as a “Stable Investment Opportunity”
Commenting on the trend, Colleen Babcock, Property Expert at Rightmove, suggests global uncertainty – including tariff policies under former President Trump – may be fuelling this shift. “Whether it’s because the UK is seen as a more stable investment opportunity, or whether some buyers are considering a permanent move across the Atlantic, we’re seeing an increase in enquiries from the US.”
Winkworth’s Perspective
At Winkworth, we’ve noted a renewed wave of interest from international clients, including Americans, particularly in Prime Central London and key regional hubs. With the dollar remaining strong against the pound, and UK property continuing to offer long-term value, we anticipate this trend will build further through 2025. Whether for investment, relocation or lifestyle, the UK market remains a magnet for discerning international buyers – and US interest is clearly gaining pace.
Source: The Negotiator, Rightmove
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