The UK property market is seeing a significant uptick in interest from across the Atlantic, with enquiries from American buyers rising nearly 20% this year to the highest level in eight years, according to new figures from Rightmove.
This surge comes amid ongoing global uncertainty – driven in part by economic shifts and political developments in the United States – with UK property increasingly viewed by overseas buyers as a stable and attractive investment.
Americans Look North of the Border
In a surprising twist, Scotland has overtaken London as the most searched destination among US property seekers. Edinburgh now tops the list, thanks in part to its historic charm and cultural connections with many Americans of Scottish heritage. Westminster and Camden remain popular in the capital, coming in second and third, followed by Glasgow in fourth place. The appeal of both heritage-rich and cosmopolitan urban centres is clear, suggesting that lifestyle factors remain high on the agenda for prospective buyers.
Investment & Second Homes Drive Demand
While some US enquirers are considering full relocations, the data points to a strong interest I investment and second-home purchases. Nearly half (47%) of searches focus on one- or two bedroom homes, a typical profile for buy-to-let or pied-à-terre buyers. At the same time, 32% are looking at family-sized homes with three to four bedrooms, indicating a mix of motivations that include both lifestyle change and long-term relocation.
Rightmove: UK Seen as a “Stable Investment Opportunity”
Commenting on the trend, Colleen Babcock, Property Expert at Rightmove, suggests global uncertainty – including tariff policies under former President Trump – may be fuelling this shift. “Whether it’s because the UK is seen as a more stable investment opportunity, or whether some buyers are considering a permanent move across the Atlantic, we’re seeing an increase in enquiries from the US.”
Winkworth’s Perspective
At Winkworth, we’ve noted a renewed wave of interest from international clients, including Americans, particularly in Prime Central London and key regional hubs. With the dollar remaining strong against the pound, and UK property continuing to offer long-term value, we anticipate this trend will build further through 2025. Whether for investment, relocation or lifestyle, the UK market remains a magnet for discerning international buyers – and US interest is clearly gaining pace.
Source: The Negotiator, Rightmove
Would you like to knowhow much your property is worth?
Buying a home is one of the most significant financial decisions you’ll ever make, and with so much information floating around (some of it misleading), it’s easy to fall victim to myths that could derail your plans. Whether you're a first-time buyer or thinking about moving up the property ladder, it's crucial to separate fact from fiction.
From sales momentum to shifting rental trends, our latest Prime Central London report combines internal data with expert insight from across our office network to explore the market in Q2.
Summer is in full swing, and the lure of the coast is impossible to resist! From sandy strolls to sea views at sunset, there’s never been a better time to enjoy life by the water. Here are five stunning coastal homes that perfectly capture the charm, relaxation, and beauty of seaside living.
Online Valuations Aren’t Worth The Paper They’re Printed On.
When online valuations don’t give you the whole picture - try Winkworth’s expert service. Get a free property appraisal. Accurate valuations from our local property experts. No obligation to list with Winkworth. Choose a time convenient for you with our online booking system.
