Winkworth Prime Central London Market Update: 2025 Review & 2026 Outlook

Covering established neighbourhoods including Kensington, Knightsbridge, Notting Hill, Pimlico and Paddington: our report explores how buyers and renters navigated a market shaped by domestic demand, regulatory change, and a renewed focus on long-term value.

Sales activity in 2025 reflected a market that rewarded precision - applicants rose 6%, transactions increased 9%, and deals moved faster when pricing aligned with reality. In lettings, supply constraints persisted as landlords weighed incoming legislation, though tenant demand remained robust and quality stock let quickly. With the Budget now behind us and interest rates easing, our year-end report offers a grounded view of where Prime Central London stands — and what 2026 may hold for buyers, sellers, tenants and landlords alike.