Why listing your home in January can help you beat the spring rush

Every year, we see a similar pattern: January is quiet before demand grows in February and March. Then, come springtime, the property market is full of buyers aiming to move before the summer holidays.

This winter, both the knock-on effect of the Autumn Budget and improved mortgage rates are creating more market activity than in previous years. But largely speaking, the same general pattern applies as many people delay their move in favour of hunkering down during this cold and dark month.

A highly motivated market

Although this lower demand may seem like a bad thing, the people left in the market tend to be highly motivated. Maybe they need to relocate for a job or start afresh as soon as possible. Whatever the scenario, fewer buyers are merely window-shopping or testing the market. Everyone is keen to get moving!

And when they search for properties, a smaller range of options means yours is more likely to stand out. They’re not endlessly distracted by shiny new offerings.

A smoother conveyancing process

What’s more, you’re less likely to face delays when it comes to the conveyancing. After all, the quieter time of year equals less demand for industry professionals, including:

Tradespeople for last-minute home improvements
Solicitors and conveyancers
Mortgage advisors
Removals companies and van hire

Chances are, you won’t be sitting around waiting for someone to get back to you with a quote or piece of paperwork. Likewise, everyone in the chain – if you have one – will experience the same fast turnaround. When it takes, on average, five months to move into a new home after an offer is accepted, everyone will appreciate a less painful process.

Prepare your home for winter viewings

If you do decide to list your property this month, here are some tips:

Get organised with your paperwork – for example, find your property’s Energy Performance Certificate (EPC) and your title deeds. That way, you are ready for an efficient sales process.
Declutter your property after Christmas – homebuyers don’t want to see tinsel and festive decorations. This starts with the photographs, so organise your property in time for these. You’re selling a fresh new year and a fresh new start for people!
Make your home look cosy with warm lighting and decor – remember to turn on the heating and make the place welcoming for visitors.
Fix any issues with insulation and heating – a faulty boiler, for example, will put off buyers who have just stepped in from an icy street.

Final thoughts

If you like the idea of a quiet, focused market, selling during this period can have real advantages. To get more specific advice on your particular area and property, find your nearest Winkworth branch. One of our experienced team members will be happy to help you figure out your next steps.