Recently, Rightmove reported that the choice of homes available to buyers is at its highest level since 2015.
Sellers face considerable competition and must carefully position their properties at every stage of the process, from setting the right asking price to boosting their curb appeal.
In this post, we take a closer look at how buyers are behaving this summer so that sellers can maximise their chances of success.
Buyers are price-sensitive
It’s crucial to set the right asking price for your property. When homes fail to sell, the biggest culprit can be an asking price that’s too high, especially when buyers have so many homes to choose from. In early 2026, sellers accepted an average of £18,000 below the asking price.
You might feel tempted to initially try a relatively high price, figuring you can always lower it later. This strategy is risky, however. The first few weeks after a property is listed are generally the most important – you’re most likely to see a flurry of interest and viewings while the listing is fresh.
After this, potential buyers tend to show less excitement. While you might rekindle interest by dropping the asking price, buyers may worry there’s something wrong or unappealing about the home. The listing becomes stale as buyers look at newer options. If they do show interest, they may negotiate harder on the price if they believe nobody else is making an offer.
Work closely with an experienced estate agent who can advise you on the recent sales prices for similar properties in your local area. Spend time discussing the finer points of your property’s value and then set a realistic asking price right from the start.
Buyers are choosier than before
With so many options, buyers can afford to scroll past any listing that doesn’t grab their attention. Sellers need to present their homes in the very best light, starting with the photos.
Here are some pointers for preparing your home:
- Declutter surfaces and rooms to create more space
- Deep clean, including the carpets
- Professionally wash your windows to let in lots of sunlight
- Highlight any popular features, such as smart lighting and electric-vehicle charging, in your photos
- Do any DIY jobs like painting scuffed walls and replacing broken light bulbs
If you’re lacking time, concentrate on the key spaces of the kitchen and bathrooms.
People viewing your home in the summer might also focus on the garden. Consider adding a seating area and perhaps a few flowers in bloom.
Summer buyers are often motivated
As we head towards the summer holidays, buyers can become more focused, especially if they have kids and want to settle in time for September. This can be a great opportunity for sellers who can benefit from faster decisions and, all being well, a smoother sales process.
Just be warned: buyers may get impatient if you’re not ready with your paperwork. And timetables can get tricky if people – not just buyers but estate agents, solicitors, and moving companies – are away for summer trips. Prepare your mortgage and other documents in advance so you won’t hold up the process.
Final thoughts
This summer, sellers may need to try that bit harder. The best way to maximise your chances is to work alongside an estate agent who understands the nuances of the local market. They can help you set a realistic price, tap into the right audience and advise you on presenting your property so it hits the mark for keen buyers. Sound good? Get in touch with your nearest Winkworth office and talk to an experienced team member about your plans.
