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Winkworth Newbury

You may have seen the odd tweet, LinkedIn update and blog post about Winkworth Newbury in recent weeks, but the story of Newbury's evolution into super new premises at 43 Northbrook Street is one of nine years in the making... Back in 2006, after a number of years working in and around the Newbury and Hungerford area, experienced estate agents Ian and Sandra Haines launched their business, Haines Residential in Newbury - a very popular commuter town on the western side of Berkshire. Newbury wasn't exactly an easy market to launch into, with very strong brands like Hamptons, Savills, Strutt & Parker, Jackson Stops & Staff to name but a few, occupying prime sites within metres of the newly opened shop at 50b Northbrook Street. Rolling forward to mid 2009, the property world had changed. In fact it is safe to say that the economy across the world had changed; plus vendor culture was starting to migrate towards recognised brands. With buyers relocating and swapping tube passes for season tickets into London Paddington, Haines residential was up against some well known names with strong London presence and were in need of some assistance to attract and retain clients. It was then over a coffee in the Hilton, Newbury that Ian and James Trimble discussed the idea of joining Winkworth estate agent franchise, and taking advantage of the London network. From our perspective, Newbury was a great commuter town where we were seeing a good number of people relocating from west London. The property stock was perfect for the Winkworth brand and the experience of Ian & Sandra Haines were a perfect fit too - combining both our brands together was a natural fit to take the business further. After deciding against it at first, and then thinking about it over the summer of 2009, Ian & Sandra decided -after seeing a bespoke edition of Winkworth Country Life- that joining Winkworth was an obvious route forward... Change was good. Change was very good. The change to the Winkworth name was starting to open doors that had been shut before. The opportunity to draw on the support from back office teams in Marketing, PR, IT, Country House department, Training etc meant that they weren't on their own any more.Average sale price of stock increased in one year by 165% under the Winkworth brand over Haines Residential. In fact the change was so good that they began to grow out of 50b Northbrook Street. With the regeneration of Newbury town centre, the dynamic of the high street was changing and not too many opportunities were out there. With the shopping centre occupied, and the flats & apartments sold in the town centre development behind Northbrook Street- the old development showroom was left empty. Only 30 metres from the current Winkworth Newbury site, this was the perfect opportunity to build on the four years as Winkworth to push the office on further... Acquired... Building work in progress... Interiors nearly there... Friday 16th January 2015:the stickers came down and the office launched just a few doors down from where it closed the night before... Change is good. Some people think a franchise is what to do when you can't. We're not interested in that mode of thinking. We want estate agents that can. We want people like Ian and Sandra. If you're interested in joining Winkworth and owning your own office, please contact James Trimble or Gina Piper on 020 7355 0200 / jtrimble@winkworth.com / gpiper@winkworth.com

You may have seen the odd tweet, LinkedIn update and blog post about Winkworth Newbury in recent weeks, but the story of Newbury's evolution into super new premises at 43 Northbrook Street is one of nine years in the making...

Back in 2006, after a number of years working in and around the Newbury and Hungerford area, experienced estate agents Ian and Sandra Haines launched their business, Haines Residential in Newbury - a very popular commuter town on the western side of Berkshire. Newbury wasn't exactly an easy market to launch into, with very strong brands like Hamptons, Savills, Strutt & Parker, Jackson Stops & Staff to name but a few, occupying prime sites within metres of the newly opened shop at 50b Northbrook Street.

Newbury

Rolling forward to mid 2009, the property world had changed. In fact it is safe to say that the economy across the world had changed; plus vendor culture was starting to migrate towards recognised brands. With buyers relocating and swapping tube passes for season tickets into London Paddington, Haines residential was up against some well known names with strong London presence and were in need of some assistance to attract and retain clients. It was then over a coffee in the Hilton, Newbury that Ian and James Trimble discussed the idea of joining Winkworth estate agent franchise, and taking advantage of the London network.

From our perspective, Newbury was a great commuter town where we were seeing a good number of people relocating from west London. The property stock was perfect for the Winkworth brand and the experience of Ian & Sandra Haines were a perfect fit too - combining both our brands together was a natural fit to take the business further.

After deciding against it at first, and then thinking about it over the summer of 2009, Ian & Sandra decided -after seeing a bespoke edition of Winkworth Country Life- that joining Winkworth was an obvious route forward...

Newbury1

Change was good. Change was very good.

The change to the Winkworth name was starting to open doors that had been shut before. The opportunity to draw on the support from back office teams in Marketing, PR, IT, Country House department, Training etc meant that they weren't on their own any more.
Average sale price of stock increased in one year by 165% under the Winkworth brand over Haines Residential.


In fact the change was so good that they began to grow out of 50b Northbrook Street.

With the regeneration of Newbury town centre, the dynamic of the high street was changing and not too many opportunities were out there. With the shopping centre occupied, and the flats & apartments sold in the town centre development behind Northbrook Street- the old development showroom was left empty. Only 30 metres from the current Winkworth Newbury site, this was the perfect opportunity to build on the four years as Winkworth to push the office on further...

Acquired...

newbury2

Building work in progress...

newbury3

Interiors nearly there...

newbury4

Friday 16th January 2015:the stickers came down and the office launched just a few doors down from where it closed the night before...

newbury5

newbury6

Change is good. Some people think a franchise is what to do when you can't. We're not interested in that mode of thinking. We want estate agents that can. We want people like Ian and Sandra.

If you're interested in joining Winkworth and owning your own office, please contact James Trimble or Gina Piper on 020 7355 0200 / jtrimble@winkworth.com / gpiper@winkworth.com

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