child mortarboard gbp briefcase bath coffeecup tree twitter search crosshair fax house papers sort house-pound brochure list-items notes printer video-camera video virtual-video bath bed camera floorplan heart-empty heart-filled heart-empty-thin heart-filled-thin sofa calculator compass share clock list map-pen map-pin pencil save business-card letter phone heard people pointer cross linkedin google-plus facebook arrow-right close triangle-down my-wink my-wink-thick house-circle loading-spinner bell close-circle dog link pinterest school transport wardrobe arrow-up one two three four five six seven tick

Winkworth - behind the brand

Starting your own business, no matter which industry it’s in, can be a daunting prospect...

Joining a franchise has the benefits of an established brand and back office support, bonuses that ‘going it alone’ don’t have.

You have to make sure though that the franchise you join is the best one for you. We believe we are just that.

Upon joining Winkworth, we will not only provide you with an established and trusted high street brand on which to launch your business, but also offer a full and comprehensive back office support system in central London’s Mayfair, a poignant attribute to our circa 100 offices. We don’t have any corporately owned offices, unlike other franchise operations, so we are 100% focussed on our franchisees.

Winkworth’s marketing and communications department work hard throughout the year to achieve affirmative media coverage – year on year they generate over 254 million potential press impacts for the brand. From tailored packages to successfully launch new individual offices, to national advertising across the UK, they are always on hand to aid with all aspects of promotion. receives an average of 257,000 visits per month and showcases over 8,000 properties online at any one time. This renowned website is the ideal platform on which to launch your franchise and attract new business. Every office benefits from a mini-homepage, with the option to feature a local blog and Twitter feed as a means of interacting with the public. Our IT team will help you start up and troubleshoot your software in your office throughout your time trading as Winkworth.

We are committed to staff development and provide continuous training for all levels of employees, from franchisee to staff administrator. Our in-house training academy provides circa 96 courses per year catering for over 800 staff members. Our courses range from induction and customer service to full 4 day ARLA and NAEA qualifications. Our head of academy also recognises the difficulty in removing staff from the office to attend training, so is free twice a week to come to you.

Our international, China Desk and country house departments offer a level of exposure that independent agencies and small chains simply cannot offer. The country house department markets our prime country properties to high net-worth individuals in the capital and internationally, whist our China Desk provides an imperative link to the Asian market.

Winkworth has a team of seven dedicated business consultants who make 840 calls a day between them to generate new business for our front offices via market appraisals and financial services referrals from our current database. Over 700 applicants register with Winkworth every day, so we realised the need to be more efficient and opportunistic about ensuring we maximise every opportunity that comes our way.

Recently we set up a Corporate Services Department and a Recruitment team in HQ. The Corporate Services team are on hand to work with you and relocation agents, ensuring longer term professional tenants for a high value and high fee. Our Recruitment team can source all levels of candidates for your office and takes away the stresses and time constraints of going through CV’s yourself.

We offer all of our franchisees full support from head office, and whilst poignant, this is only a small part of our brands success. Winkworth’s achievement is thanks to the personalised and bespoke service our franchises offer to their clients and the commitment they show to the brand. By becoming a Winkworth franchisee, you can join them in running prosperous businesses that rank in the top three local agencies.


To find out how you can become part of Winkworth contact our New Franchising team

James Campbell | Gina Piper | 0207 355 0200

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