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Should you use personality to guide you on property?

Many home movers will conduct their property search based on price, postcode, proximity to public transport and maybe the reputation of locals schools but a new study by leading academics may change how Londoners look for property, say oursouth west London estate agents. The study by researchers at Cambridge University used data from 56,000 of the capital's residents who took part in the BBC's Big Personality test between 2009 and 2011. The data was analysed to give an overview of temperaments across the capital - with the answers streamlined into the following categories: openness to experience; emotional stability; conscientiousness; agreeableness; life satisfaction and extraversion, then applied to London boroughs. The results illustrate the personality traits of Londoners and give home buyers an indication of where the happiest people live. Cambridge University suggest the data could help home movers pinpoint a new location based on the personalities of the people who already live there. Properties for sale in south west London - especially Richmond - might find themselves a brand new audience as residents in Richmond came out as the most satisfied with life and among the most emotionally stable. Residents in Richmond and Kingston upon Thames also ranked highly when it came to conscientiousness. Despite the portrayal of fulfilled yet sensible residents, Richmond and Wandsworth appear to have the greatest number of extroverts, painting a vibrant, happy picture of south west London. Winkworth suggest that personality data should form part of a home movers' decision-making process, in tandem with more traditional parameters, like proximity to Tube stations, school performances and house prices. Although the research proves that people with likeminded personalities flock together - in a phenomenon dubbed 'geographical clustering' - buyers of property for sale in south west London should note areas can change, especially if there are signs of investment and regeneration. All good south west London estate agents will have access to up-to-date information about an area's redeeming features, as well as being able to provide a snapshot of the location's demographic. Crucially, however, local estate agents will have data on house prices and the latest properties for sale in south west London. Here at Winkworth we pool all our resources and local knowledge to match buyers with properties based on all their needs - be it social, professional, physical or lifestyle. If you would like to know more about the south west London property market, or are thinking of selling your home in the area, contact Winkworth today.

Many home movers will conduct their property search based on price, postcode, proximity to public transport and maybe the reputation of locals schools but a new study by leading academics may change how Londoners look for property, say oursouth west London estate agents.

The study by researchers at Cambridge University used data from 56,000 of the capital's residents who took part in the BBC's Big Personality test between 2009 and 2011. The data was analysed to give an overview of temperaments across the capital - with the answers streamlined into the following categories: openness to experience; emotional stability; conscientiousness; agreeableness; life satisfaction and extraversion, then applied to London boroughs.

The results illustrate the personality traits of Londoners and give home buyers an indication of where the happiest people live. Cambridge University suggest the data could help home movers pinpoint a new location based on the personalities of the people who already live there.

Properties for sale in south west London - especially Richmond - might find themselves a brand new audience as residents in Richmond came out as the most satisfied with life and among the most emotionally stable. Residents in Richmond and Kingston upon Thames also ranked highly when it came to conscientiousness. Despite the portrayal of fulfilled yet sensible residents, Richmond and Wandsworth appear to have the greatest number of extroverts, painting a vibrant, happy picture of south west London.

Winkworth suggest that personality data should form part of a home movers' decision-making process, in tandem with more traditional parameters, like proximity to Tube stations, school performances and house prices. Although the research proves that people with likeminded personalities flock together - in a phenomenon dubbed 'geographical clustering' - buyers of property for sale in south west London should note areas can change, especially if there are signs of investment and regeneration.

All good south west London estate agents will have access to up-to-date information about an area's redeeming features, as well as being able to provide a snapshot of the location's demographic. Crucially, however, local estate agents will have data on house prices and the latest properties for sale in south west London. Here at Winkworth we pool all our resources and local knowledge to match buyers with properties based on all their needs - be it social, professional, physical or lifestyle.

If you would like to know more about the south west London property market, or are thinking of selling your home in the area, contact Winkworth today.

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