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The 'rurburb' home buyer typifies the demand for properties for sale in East England

It's not often that home buyers are virtually likened to a vegetable, comment Hertfordshire estate agents, but a certain type of buyer has been labelled a 'rurburb' and they might provide an extra poke of purchasing power in East England. New research has revealed that half of all Londoners who are currently renting or are in social housing cannot afford to buy a home in the area in which they live, pushing them out into the commuter belt when they finally are in a position to buy a home. These buyers have been dubbed 'rurburbs' - out-priced Londoners who are moving to the countryside, taking their suburban ways into rural towns and villages. It's a trend Hertfordshire estate agents have already begun to notice. The statistics from data company Experian show that property values in London are 40% greater now than they were at their last peak, with wages failing to have kept pace. This leaves the prospect of homeownership in the capital out of reach for 54% of people. Combine this with an influx of global buyers in London and affordability in outlying Greater London Boroughs disappearing, and it's no wonder home movers are being pushed out into the Home Counties and the wider East of England. Hertfordshire estate agents say the level of enquiries among London buyers looking for a slice of county life is rising, with demand for areas such as Broxbourne, Hertsmere, Harpenden, Hertingfordbury, Fordwich, Morewood (Great and High) and Bengeo rising month-on-month. It's a scene being played out at Winkworth's Hertfordshire branches in St Albans and Borehamwood, where purchasers are discovering their budget buys them much more property and they can retain a quick commute into London - usually of less than one hour. The 'rurburb' home mover dovetails with a second piece of research, this time from property portal Zoopla. It documents the gathering house price momentum in the English countryside. The portal says that the East of England has seen the biggest yearly uplift in property value when it comes to rural areas, with elevation of 6.5% (£17,098), beating the South East and the West Midlands. Zoopla highlights to an emerging premium in rural towns and villages that offer the best of both worlds - a countryside setting and outdoor space combined with good commuter links and local amenities. If you are interested in properties for sale in Hertfordshire and across the wider East of England region, contact Winkworth today.

It's not often that home buyers are virtually likened to a vegetable, comment Hertfordshire estate agents, but a certain type of buyer has been labelled a 'rurburb' and they might provide an extra poke of purchasing power in East England.

New research has revealed that half of all Londoners who are currently renting or are in social housing cannot afford to buy a home in the area in which they live, pushing them out into the commuter belt when they finally are in a position to buy a home. These buyers have been dubbed 'rurburbs' - out-priced Londoners who are moving to the countryside, taking their suburban ways into rural towns and villages. It's a trend Hertfordshire estate agents have already begun to notice.

The statistics from data company Experian show that property values in London are 40% greater now than they were at their last peak, with wages failing to have kept pace. This leaves the prospect of homeownership in the capital out of reach for 54% of people. Combine this with an influx of global buyers in London and affordability in outlying Greater London Boroughs disappearing, and it's no wonder home movers are being pushed out into the Home Counties and the wider East of England.

Hertfordshire estate agents say the level of enquiries among London buyers looking for a slice of county life is rising, with demand for areas such as Broxbourne, Hertsmere, Harpenden, Hertingfordbury, Fordwich, Morewood (Great and High) and Bengeo rising month-on-month.

It's a scene being played out at Winkworth's Hertfordshire branches in St Albans and Borehamwood, where purchasers are discovering their budget buys them much more property and they can retain a quick commute into London - usually of less than one hour.

The 'rurburb' home mover dovetails with a second piece of research, this time from property portal Zoopla. It documents the gathering house price momentum in the English countryside. The portal says that the East of England has seen the biggest yearly uplift in property value when it comes to rural areas, with elevation of 6.5% (£17,098), beating the South East and the West Midlands. Zoopla highlights to an emerging premium in rural towns and villages that offer the best of both worlds - a countryside setting and outdoor space combined with good commuter links and local amenities.

If you are interested in properties for sale in Hertfordshire and across the wider East of England region, contact Winkworth today.

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